When you have an online business, you rely on traffic to your website to make sales, so you will want it to appear as high as possible in the search engines for your chosen keywords. You can do many things to increase your rankings, and you will need to take a slow and systematic approach to ensure that you do the job correctly. Below are some tips to help you get started with the process that, when complete, may see your website getting a significant boost.
Assess The Health Of Your Website
Before you start any work on marketing your website, you will first want to take stock and assess the health of it by having an SEO audit done. If you do not have the expertise in-house to do this, you may wish to speak to your web developer or find a reputable SEO agency that can help you with this. When the audit is complete, it will highlight various factors you will need to address to improve your website’s health and increase your online visibility.
Fix Your Onsite Issues
Using the SEO audit you have done, you can then start to work through any onsite issues that your website may have. The problems that your audit may highlight can include various things, including:
- Page Titles
- Meta Descriptions
- Duplicate Content
- Missing Alt Tags On Images
- Structure Of The Site
- Page Loading Speed
You will need to either get your web developer to fix all the issues your site has or use a reputable SEO agency that can fix the problems for you in no time at all. Once you have fixed all your onsite issues, it is then time to look at the off-sites issues your site may have.
Looking At Off-Site Issues Your Website Has
When it comes to SEO, the term off-site refers to the links that point back to your website, which come in a variety of forms. You may be building links yourself, or websites point to your site of their own accord or links you have made manually on directory listing and other similar websites. You will need to ensure that the links pointing to your site are of a high quality and do not appear spammy. Any links that you find which not good enough, you can disavow them, which can help improve your rankings and ensure the search engines do not look at these links.
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